Pilot Magnet | Flight School Marketing Built by a CFII
Flight School Owners

Enroll More Students Every Month.

Pilot Magnet is a flight-school-only marketing and enrollment system built by a CFII. We turn ad spend into booked discovery flights, and booked flights into enrolled, high-value students.

Built by a CFII. Not a generalist agency guessing at your industry.

A Cessna trainer surrounded by Facebook, Instagram and YouTube icons and dollar coins — ad spend turning into students
Verified Client Result Flight Fast Track

Real Results From a Real Flight School

This is what happened when Flight Fast Track put a real system behind their student pipeline.

80–100
Qualified leads generated per month
~$6–8
Cost per lead
15–20
Extra discovery flights booked per month

Cost per lead is a platform-reported average and fluctuates with season and market.

Read the Full Case Study
The Gap

Most Flight Schools Only Capture “Ready Now” Students

If your only marketing is a website and a contact form, you’re competing for the smallest group: the people ready to start right now. Everyone else is still researching, comparing schools, and deciding. The schools that grow do one thing differently — they create demand and follow up until prospects are ready.

Does this sound like you?

  • You rely on word of mouth to stay busy
  • Leads fall through the cracks
  • Prospects ask questions, then disappear
  • Your team is inconsistent with follow-up
  • Missed calls never turn into conversations
  • There’s no clear process for turning discovery flights into enrolled students
How It Works

The Pilot Magnet Enrollment System

A simple pipeline that turns interest into booked discovery flights, then turns discovery flights into enrolled students.

01 Attract Serious Prospects

Target the students worth $65,000–$95,000, not the ones worth one rating.

We target career-track prospects — students worth $65,000–$95,000 in lifetime value — not one-off ratings shoppers, using ad angles built around how future commercial pilots actually search.

A student pilot beside a Cessna after a discovery flight, and the same pilot years later in airline uniform beside a jet
02 Book More Discovery Flights

Every lead hears from you in minutes — not whenever someone’s free.

Every lead gets an automated text and email within minutes. Response speed isn’t a nice-to-have: research shows responding within 5 minutes makes you roughly 4x more likely to qualify a lead than waiting just 10 — and waiting an hour can cut your odds by up to 90%.

A prospective student reading an automated follow-up text about starting flight training
03 Convert More Enrollments

A post-flight process your team runs the same way, every time.

A structured post-flight strategy session your team runs every time — the same framework that moved Flight Fast Track from one-off rating students to career-track enrollments that add revenue every month.

A flight school instructor shaking hands with a newly enrolled student across a desk
Case Study · Flight Fast Track

From One-Off Ratings to a Pipeline of Career-Track Students

Flight Fast Track had two problems holding back growth: unpredictable discovery flight bookings, and a time-building program running under capacity. Here’s what changed on a $1,000/month budget.

Read the Full Flight Fast Track Case Study

$1,000

Per month total ad spend, split across two focused campaigns

80–100

Leads generated per month at roughly $6–8 per lead

15–20

Discovery flights booked per month from high-intent prospects

Exclusive Territory

We Only Work With One Flight School Per Market

Once we’re your partner, we don’t take on your competitors. Your growth isn’t shared with the school down the runway.

The Platform

The Pilot Magnet CRM Runs It All

Every lead, from first click to enrolled student, tracked in one place your front desk can actually use.

Automated Follow-Up

Every new lead gets a text and email within minutes, then a task for a real person to call within the hour — so no prospect sits in an inbox waiting on your team.

Visual Student Pipeline

See exactly who’s new, who’s waiting on a call, and who’s ready to book a discovery flight, all in one dashboard your front desk can actually use.

Discovery Flight Booking

Prospects can book a discovery flight straight from a text or email, synced to your schedule — no back-and-forth phone tag.

Built-In Reporting

See leads, booked discovery flights, and student conversion for every campaign.

Reactivation Campaigns

Leads who go cold or no-show get pulled back into a nurture sequence automatically, instead of falling out of the pipeline for good.

Centralized Communication

Email, text messages, and Facebook/Instagram messages all land in one unified inbox — so your team isn’t logging into four different apps to keep a conversation going.

The Difference

Why Flight Schools Choose Pilot Magnet Over a Generic Agency

Typical Agency

Pilot Magnet

Hired a local agency, got a nice-looking site — and no more leads than before
Flight-school-only focus — built specifically for Part 61 and Part 141 schools
Generic ad templates that don’t know a discovery flight from a demo lesson
Career-track targeting that fills training blocks, not just single ratings
Leads sit in an inbox until someone has a free minute between lessons
Every lead contacted within minutes through built-in CRM automation
No process for turning a flight into a full enrollment
A proven post-flight framework your team runs every time
One-and-done project, then radio silence
Weekly optimization — we’re in your numbers every week, not just at kickoff
Joshua Maxson, founder of Pilot Magnet, beside a Super Decathlon

Joshua Maxson

Founder, Pilot Magnet

Embry-Riddle MBA & CFII

[email protected]
The Founder

Built by a CFII, Not a Generalist Agency

Pilot Magnet was founded by Joshua Maxson, a CFII and Embry-Riddle Aeronautical University graduate, who built this system specifically for flight schools. Every ad angle, automation, and follow-up script is built around what actually motivates students to enroll.

FAQ

Common Questions

Still have one we didn’t answer? Ask it on a Growth Call — no pitch required.

Talk to us

How long is the contract?

Most Pilot Magnet partnerships run month-to-month after an initial onboarding period — no long-term lock-in.

How soon will we see results?

Ad campaigns typically start generating leads within the first few weeks. Most partners see meaningful pipeline movement inside the first 60 days — though full enrollment cycles (research, discovery flight, strategy session, enrollment) can take longer. Results may vary depending on your local market.

We already have a website. Do we need to switch?

No. If your current website is already working well, we can build your ad campaigns, landing pages, and booking flow to run alongside it — no need to replace what’s already working. Lead follow-up and reporting run through the Pilot Magnet CRM, so everything stays connected on our end.

Do you really only work with one school per market?

Yes. Once we take on a flight school in a given market, we don’t work with a competing school in that same area for the length of our partnership.

We’ve tried an agency before and it didn’t work. What’s different?

Most schools have. The gap usually isn’t just the ads — it’s everything after the click: the landing page, the follow-up speed, and the post-flight conversion process. We build and manage the whole chain, not just the ad account.

Ready to Fill Every Flight Block?

Request a free Growth Call and we’ll show you exactly where your enrollment pipeline is leaking, and what a real system would look like for your school.